Since its launch in late December 2009, the Band Of Outsiders website has garnered dozens of awards and accolades from the design, fashion and tech communities. Dubbed the world's first seamless drag-n-drop eCommerce store, the site continues to be a favorite among critics and fashionistas alike...
Citysearch is now a flagship publisher on the CityGrid® network and has subsequently changed its name to CityGrid Media. The new media company, a property of Barry Diller's IAC, boasts over 15 million business profile listings, 3 million user-generated & editorial reviews, and 1 million local advertisers.
After building the entire brand from the ground up, getting press on the cover of the NY Times, producing a robust social networking website, and driving thousands of users to the site, we were asked by likeZEBRA to produce an integrated digital campaign that would drive millions
to their site.
With sales skyrocketing to $224 million in 1989, LA Gear was the third largest shoe brand alongside Nike and Reebok. Overtime, LA Gear slowly slipped into the memory of fashion runways and playgrounds nationwide. Now more than a decade later, they're back with a new line of fresh styles and retro classics! LA Gear partnered with La Visual to help rebrand the original 1984 logo and...
Shortly after launching their BETA site, the client asked La Visual to produce an integrated digital campaign to start off 2011 with a bang! We had 6 weeks for media planning, design, copywriting, photography, testing, and deployment.
Because likeZEBRA is a start-up, national brand recognition is obviously minimal. That said, our team knew they had to produce something truly original and exceptional. The other challenge was that primary media buys were for display adverts and industry wide CTR's had dropped to an average of .02%.
Partnering with our friends at Starbase, in a matter of several days our Sr. Designers flew out to the studio in Kansas City, built a 30-foot wide camera rig, placed talent, and completed the photo shoot. They then returned to our studio and finished messaging, animation, and creative to create a gif based mobile-modular campaign that garnered astounding performance metrics.
The campaign garnered an average of .05-.3% CTR's. Through the entire 4-month run of the campaign, the campaign landing pages converted at an average rate of 13-19%. Needless to say, the campaign was a huge success and is a great showcase of La Visual's ability to produce performance-driven digital media campaigns.
Jonas Salk claimed that it wasn't until he left his basement lab to clear his head in a monastery in Assisi that he came up with a solution to cure polio. At La Visual we believe that architecture plays an integral role in the ideation process...
This vignette focuses on transitioning from space design to the buildout. Just a quick peek at the studio being developed.
